The Spot - Third EditionThe Rise of Political Advertising on Television
- 432 Pages
- July 1, 1992
- 0.93 MB
- 8760 Downloads
The MIT Press
Advertising, Elections & referenda, Political campaigning & advertising, Propaganda, Art, Business / Economics / Finance, USA, Advertising & Promotion, Commercial - Advertising, Television & Video, Advertising, Political, Television advertising, United S
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In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of T.V.
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