Cover of: The Spot - Third Edition | Edwin Diamond

The Spot - Third Edition

The Rise of Political Advertising on Television
  • 432 Pages
  • 0.93 MB
  • English
The MIT Press
Advertising, Elections & referenda, Political campaigning & advertising, Propaganda, Art, Business / Economics / Finance, USA, Advertising & Promotion, Commercial - Advertising, Television & Video, Advertising, Political, Television advertising, United S
The Physical Object
ID Numbers
Open LibraryOL9592477M
ISBN 100262540657
ISBN 139780262540650

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of T.V.

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